The Art of Paint

Adding color in your home or business can be an emotional aphrodisiac similar to drinking a fine wine. Some colors are subtle with fruity or floral undertones. Other colors may be robust and heady lingering in your mind once you have left the room. Add some color to your walls, sit back and feel the love. Become intoxicated by color. 

Some are timid and afraid of color, agonizing over which shade of off white, antique white, ivory or vanilla may be just right. They don't understand the impact color has on our souls, our thought processes, and our overall well being. Others are bold knowing that each stroke of the brush has energy and power attached to it. The power to  make us happy, to calm anxiety, and to be thought provoking.

In our homes color reflects our personalities but often times more than one person occupies the home and so instead of painting a room a color that you "like" think about painting a room a color that reflects how you want yourself and others to feel while they are in the room. Many paint their kitchen yellow because they believe yellow is warm and happy. If you were to review what actually happens in your kitchen this may be the perfect color. However if you also eat family meals in your kitchen or the kids do homework there, you may want to choose a color that stimulates conversation or one that allows concentration.

In our businesses, color sends a message to our customers and makes them "feel" a certain way when they are in the space. Color should be addressed as part of your marketing plan. This is definitely an area where liking a color has little merit. When you have decided on your target market, you also need to do a little research (or consult with a professional) to determine the color scheme that says the same thing about you as the rest of your marketing pieces. Are you cutting edge? Do you want your customers to believe you are reliable and trustworthy? Copping out and choosing vanilla as a safe color speaks just as loudly as if you were to choose 

red. 

Color can be a very inexpensive way to really make a difference in how a space "performs" and can be easily changed. For those that are more timid or truly fear color, start small and then analyze the impact your choice has made. Don't allow your fear to override the intellectual or emotional gain.  For those bold souls, keep doing what your doing only take some time to truly feel and understand the power of your decisions.

email me if you have questions about color at yeoism@gmail.com